A recent UNCTAD report on the creative economy shows that China’s trade in creative goods and services is outstripping those of other countries, making it the driving force behind a prosperous creative economy over the past 15 years.
Creative goods include fashion, furniture, arts and crafts, books, paintings, and others. According to the report, which tracks national performance in the trade of creative goods and services between 2002 and 2015, China is the biggest single exporter and importer.
China’s trade in creative goods between 2002 and 2015 grew exponentially, at an annual rate of 14%. In 2002, it amounted to US$32 billion. By 2014, this figure had increased more than fivefold, climbing to US$191.4 billion.
There was a drop off in 2015, when China recorded a US$168.5 billion trade, but comparatively the country has maintained the lion’s share of the trade in creative goods. In 2015, Chinese creative exports were four times that of the United States.
Currently, China is the world’s biggest art market and the film market is set to expand. The country’s creative economy growth is being fueled by internet accessibility, a big consumer marketplace and a growing digital economy, both of which are closely integrated with the creative economy.
The data also shows that Asia outpaced all other regions, with China and South East Asia combined accounting for US$228 billion of creative exports, almost double that of Europe.
China, Hong Kong (China), India, Singapore, Taiwan Province of China, Turkey, Thailand, Malaysia, Mexico and Philippines were the top 10 performing developing economies stimulating global trade in creative goods.
Among developed economies, the United States, France, Italy, the United Kingdom, Germany, Switzerland, Netherlands, Poland, Belgium and Japan were the top 10 creative goods exporters.
China’s performance is exceptional, the report says. For instance, China has dominated the bulk of the trade in creative goods of the past 13 years. In 2014, the main regional markets for China’s creative goods exports were Asia (61%), the Americas (10%) and Europe (28%).
The Asian market expanded significantly, doubling in size from 2005, and crowding out other regional markets, with Hong Kong (China), Japan, Malaysia, Singapore and the United Arab Emirates accounting for the large Asian share of Chinese creative goods exports.
European trade partners maintained a 28% share of Chinese creative goods exports over the period.