McLaren Racing February 8 announced a major partnership with DP World as an Official Partner of the McLaren Formula 1 Team from 2023.
The partnership will support the McLaren F1 Team to drive enhanced efficiency, reimagining the team’s supply chain to make it faster, smarter, and more sustainable.
DP World’s smart logistics solutions will bring clarity and simplicity to efficiently bridge McLaren’s global and complex supplier network, to support the ongoing development process and on-track performance gains.
At the same time, partnering with McLaren provides DP World with a global platform to engage with customers, prospects and stakeholders, and this partnership will form an essential part of its business growth plans in the automotive, technology and energy sectors.
DP World will also become the lead partner of McLaren APEX, McLaren’s off-track business-to-business event program, promoting influential collaborations across McLaren’s expansive partner network and beyond.
From the 2023 F1 season, DP World branding will feature on the 2023 McLaren F1 cars and the overalls of McLaren F1 Drivers, Lando Norris and Oscar Piastri.
Zak Brown, CEO, McLaren Racing, said: “We are thrilled to welcome DP World to the McLaren family. Logistics is a significant challenge in a global sport like Formula 1, and DP World’s smart solutions will help us enhance the efficiency of our partner and supply chain network, contributing to performance on and off the track.
“We are proud to partner with a brand that shares our values in sustainability, including our journey to reduce emissions from our sport. We look forward to going racing with DP World in 2023.”
Photo credit: DP World, McLaren Racing