On International Day for Women in Maritime, the Malaysia International Shipping Corporation (MISC) launched the campaign “Her, As Told by Them,” in partnership with artist and speed painter Haze Long. This innovative initiative aims to highlight the achievements of female seafarers through the heartfelt testimonials of their family members, showcasing the admiration and respect that their loved ones have for their contributions to the maritime industry.
The campaign arises from an understanding that many women in this field often undervalue their own strengths and the significance of their roles. By transforming intimate interviews with family members into striking works of art, MISC seeks to empower these women and encourage them to recognize their importance in a predominantly male-dominated profession.
The first of three videos features Nazura, a Malaysian engineer. In this emotional narrative, Nazura receives a painting and a tablet displaying video interviews with her mother, Noorliza, and her sister, Nadia. Both women express their pride and admiration for Nazura’s resilience and passion in her seafaring career, emphasizing her strength and capability. The video culminates in Nazura’s touching reaction to the interviews and the unveiled painting, illuminating the personal connections shared between seafarers and their families.
The campaign, developed in collaboration with Chariot Agency—which has partnered with MISC since the inception of such campaigns—highlights the often overlooked achievements of women in maritime. Christyna Fong, the creative director at Chariot Agency, notes that many women find it challenging to speak about their accomplishments without feeling boastful. Thus, this campaign aims to celebrate and illustrate their strengths, particularly for the women themselves.
In previous initiatives, like the 2022 campaign, MISC utilized soundbites to share stories of various women in maritime, allowing the public to engage with their experiences through a QR code embedded in print advertisements. Raja Vikraman, head of brand management at MISC, mentions that the goal of “Her, As Told by Them” is to inspire young girls to aspire to careers in maritime, breaking the cycle of traditional gender roles in the industry.
As the second and third videos featuring other women in MISC are set to debut, the campaign underscores the importance of storytelling in reshaping perceptions and empowering women in maritime fields. The videos will exclusively be available on MISC’s LinkedIn page, encouraging a broader audience to recognize and appreciate the contributions of female seafarers.
In sum, “Her, As Told by Them” serves as a powerful reminder of the strength and resilience of women in the maritime industry, effectively blending art and storytelling to honor their achievements while inspiring the next generation.
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