Cruise tourism in the Philippines is set to make waves in 2025, with passenger arrivals expected to surpass 185,000. As the country invests in expanding its ports and welcoming more luxury liners, the stage is set for a thriving comeback in the global cruise industry. 

This surge is driven by the expansion of port infrastructure and the increasing number of cruise vessels making stops in the country, signaling a strong recovery for the industry.

The Philippine Ports Authority (PPA) recorded a significant 61.9 percent increase in cruise passenger traffic in 2024, with 142,574 travelers, up from 88,080 in 2023.

While this marks the highest post-pandemic volume to date, it still falls short of the pre-pandemic high of 451,063 passengers in 2018.

However, PPA’s general manager Jay Santiago remains optimistic about the sector’s continued growth. “This marks the highest post-pandemic figure for the country, and the agency projects continued growth in 2025, expecting 185,000 cruise passengers, a 29.8 percent increase from the previous year,” he said.

Expanding cruise infrastructure

The Philippines is stepping up its game in the global cruise industry by developing dedicated ports to accommodate the rising number of cruise passengers. With a focus on enhancing visitor experience and attracting international cruise lines, the country’s port regulator is investing heavily in new infrastructure.

In 2024, the PPA successfully completed the P620.637 million (US$10.57 million) Jubang Port cruise ship Terminal in Dapa, Surigao del Norte, marking another step toward expanding the country’s capacity to receive international cruise ships. The project is designed to bring high-spending tourists to the island, which is famous for its world-class surfing and pristine beaches.

Several other cruise terminals are also in progress, including the P743.978 million Alegria Port in Aklan, the P418 million Coron Port in Palawan, and the P493.897 million Balbagon Port in Camiguin — all strategically located in top travel destinations.

Furthermore, the agency is pushing forward with its plans for a cruise port in Puerto Galera, a favorite summer getaway destination, with bid submissions due by February 5.

These developments coincide with the arrival of new luxury cruise vessels in the country. Recently, two major international cruise ships made port calls in the Philippines, highlighting the country’s growing appeal as a premier stop in Asia’s cruise circuit.

International cruise arrivals on the rise

The increase in foreign cruise ship arrivals not only boosts tourism but also provides economic opportunities for local businesses, from tour operators to restaurants and souvenir shops.

On January 30, the MV Norwegian Sky arrived at Manila South Harbor for a turnaround operation from Kaohsiung, Taiwan. Carrying nearly 2,000 passengers, most of whom were Filipinos, the vessel also made a stop in Currimao, Ilocos Norte, before docking in the capital.

To enhance the experience of its guests, 10 tour buses were provided for guided excursions around Manila’s historic and cultural landmarks. The ship remained at the port until sunset before setting sail for its next destination, Boracay.

The following day, on January 31, the Maltese-flagged MS Europa 2 arrived in Bohol as part of its Asian itinerary. The 225-meter-long luxury vessel, with a Gross Registered Tonnage (GRT) of 42,830, carried 372 crew members and 453 passengers, mostly German and European tourists.

Guests aboard MS Europa 2 were given the opportunity to explore some of Bohol’s most famous attractions, including the historic Baclayon Church, the breathtaking Chocolate Hills, and the Tarsier Sanctuary, home to one of the world’s smallest primates.

After their tour, the ship set sail for Kalanggaman Island, Leyte, further highlighting the Philippines’ appeal as a diverse and picturesque cruise destination.

Norwegian Sky docked at Manila South Harbor on January 30, 2025, with nearly 2,000 passengers, mostly Filipinos. The ship arrived from Kaohsiung, Taiwan, after a stop in Currimao, Ilocos Norte. 

Cruise ship MS Europa 2.

Foreign tourists from MS Europa 2 received a traditional welcome dance and drinks upon their arrival in Bohol province on January 31, 2025.

Cruise tourism support

Recognizing the Philippines’ potential as a leading cruise destination, the PPA is committed to strengthening its infrastructure to accommodate more vessels. 

Santiago emphasized that the agency is prioritizing the development of cruise terminals in key tourist locations to ensure the industry’s long-term sustainability.

“The completion of the Siargao Cruise Terminal in the Port of Jubang, Dapa, Surigao del Norte, is a key milestone, while other terminals are in various stages of development,” Santiago said in an interview with Maritime Fairtrade last year.

“The PPA remains focused on modernizing infrastructure to attract more international cruise lines, ensuring tourists enjoy a safe, hassle-free, and memorable experience,” Santiago added in a separate statement.

According to Santiago, PPA cruise-dedicated terminals serve as “the gateway between international cultures and the Filipino brand of service and warm hospitality, making the Philippines recognized as the Best Port Call and World’s Best Cruise Destination in Asia.”

“With cruise passenger arrivals and vessel calls increasing over the years, the local communities, businesses, and the economy will definitely thrive with the booming cruise tourism,” he added.

Growing role in global cruise tourism

With these ongoing developments, the PPA is determined to position the Philippines as a top-tier cruise destination in Asia. The agency is not only enhancing port infrastructure but also actively working to attract more international cruise lines, ensuring travelers have a seamless and memorable experience in the country.

By promoting the Philippines’ world-class tourist attractions, including pristine beaches, historical landmarks, and diverse marine life, the government hopes to drive economic growth, create more job opportunities, and establish the country as a must-visit stop in global cruise tourism.

With enhanced infrastructure and a surge in cruise ship visits, the Philippines is poised to become a sought-after destination for travelers seeking a mix of adventure, culture, and relaxation.

All photos credit: Philippine Ports Authority

Top photo: Foreign tourists from the Maltese-flagged cruise ship MS Europa 2 received a traditional welcome upon their arrival in Bohol province as part of its Asian itinerary on January 31, 2025.