Shipping could become beacon for sustainability, says CEO

As the International Maritime Organization (IMO) charts a new course for the shipping industry, steering it towards a greener future and a net zero destination close to 2050, maritime has a unique opportunity to become a beacon of sustainable progress. There is scope for action now, as well as in the long-term.

Shipping currently accounts for nearly three percent of global CO2 emissions (around 1 billion tons of CO2 annually), a figure comparable to the entire output of Germany. The IMO’s regulations are not mere red tape; they are a critical response to the climate crisis. The maritime industry stands at the precipice of a major transformation, driven by the urgent need to rethink and overhaul its operations.

Transitioning from heavy fuel oil to cleaner alternatives is a massive undertaking, both technically and financially. The costs are staggering: for example, retrofitting existing fleets or investing in new compliant ships requires an unprecedented level of global cooperation and investment. The infrastructure overhaul needed at global ports to support these new fuels is equally daunting.

Rob Mortimer, Founder and CEO of Fuelre4m. Photo credit: Fuelre4m

However, where there are challenges, there are also opportunities. Rob Mortimer, Founder and CEO of Fuelre4m, points out: “This isn’t just about meeting regulations; it’s about seizing the chance to lead in innovation. The maritime industry has a unique opportunity to become a beacon of sustainable progress.”

“The push towards zero-emission vessels, advanced propulsion technologies, and greener fuel sources is stronger than ever,” he says. “While the challenges are enormous, the opportunities are equally vast. Innovation isn’t just a buzzword; it’s a lifeline for an industry that risks falling behind if it doesn’t adapt quickly.”

Transitioning to greener fuels is a long, expensive journey that presents significant financial and logistical challenges. Fossil fuels will therefore continue to be a major part of the energy mix for some time yet. By improving their efficiency and reducing their environmental impact now, shipping can achieve immediate cost savings and emissions reductions, laying a stronger foundation for a sustainable future.

Reflecting on this approach, Mortimer says: “While we’re committed to leading the industry into a cleaner future, we must also be pragmatic. Cutting consumption and optimizing the combustion of all fuels, old or new, is the only way to cut pollution. Let’s not catch and trade pollution. Let’s cut the production of emissions at source, and reward that. Cleaning our existing fuel supply is not just an interim solution; it’s a critical step in ensuring we make progress while we work towards broader adoption of alternative fuels.”

Mortimer comments: “To me, cutting GHG and fossil fuel emissions isn’t about strategy or manipulating numbers to support the fuel technology of 2050 while ignoring the extra pollution created on the long and dirty journey to get there. It’s about genuinely optimizing the combustion and consumption of every fuel now.”

Top photo credit: iStock/ bancha singchai

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