CJ CheilJedang Corp., a prominent South Korean food manufacturer, recently launched a range of Korean-style fried chicken products under its Bibigo brand in Australia. The introduction took place in early July 2023, marking an important step in the company’s strategy to penetrate the Australian market. Initially available at Woolworths, one of Australia’s leading supermarket chains, these products will also reach consumers at IGA Inc., another significant retailer, starting next month.
The Bibigo Korean Style Fried Chicken is designed for convenience, being a ready-to-heat offering that comes in two distinct flavors: sweet and spicy, as well as soy and honey. This variety caters to diverse consumer preferences and aims to bring an authentic taste of Korean cuisine to Australian households.
Notably, the chicken products are produced locally in Australia, in line with CJ CheilJedang’s commitment to localizing its operations. This strategy began earlier in 2023 when the company initiated local production of some of its offerings, which now also includes other popular items such as steamed dumplings and kimchi.
By focusing on local production, CJ CheilJedang not only enhances the freshness of its products but also reduces import costs and logistical challenges. This move is part of a broader effort to establish a strong foothold in the competitive Australian market, capitalizing on the growing popularity of Asian cuisines among Australian consumers.
The introduction of Bibigo Korean Style Fried Chicken aligns with evolving consumer preferences for convenient, high-quality meal options. As interest in global food trends continues to rise, CJ CheilJedang’s offerings are well-positioned to meet the demand for innovative and diverse culinary experiences in Australia.
