The marine industry is embracing digitalization and smart technology to address the challenges of modern cruise shipping, as illustrated by Wärtsilä’s vision of the “Smart Marine Ecosystem.” Recently, the industry faced difficulties such as overcapacity, low prices, and bankruptcies, but there are signs of recovery. Moody’s Investor Service has described the global shipping industry’s outlook as stable, with improvements noted particularly in the dry bulk and containership segments.
Roger Holm, President of Wärtsilä Marine Solutions, emphasizes the need for a transformative approach in the marine sector. The focus has shifted from merely constructing larger ships to developing a cohesive ecosystem that enhances efficiencies in response to digital opportunities. Wärtsilä’s goal is to leverage innovation in a way that directly benefits its customers, enabling a co-creative ecosystem that enhances overall value.
Wärtsilä aims to streamline and improve the performance of various marine ecosystem components, allowing customers to concentrate on their primary business areas. For example, cruise lines can focus more on hospitality while Wärtsilä manages operational efficiencies. The envisioned future of the marine industry includes interconnected smart ships and ports, optimizing performance through advanced technology.
The company’s broad product portfolio, combined with digital technologies, aims to reduce fuel costs and emissions, making shipping more environmentally sustainable. Additionally, innovative technological implementations are already underway, such as a successful test of remote-controlling a ship over 8,000 kilometers. This leap in operational capability is complemented by the use of virtual reality to enhance problem resolution among engineers.
Wärtsilä envisions developing a comprehensive online platform that will facilitate specific solutions throughout the lifecycle of marine installations. The phased introduction of the Smart Marine Ecosystem is set to occur in collaboration with partners, ensuring that existing services evolve in alignment with technological advancements.
Holm reflects on Wärtsilä’s history of successfully driving industry change, underscoring that embracing this forward-looking strategy is both a significant evolution and a continuation of their legacy. The Smart Marine vision represents an opportunity to disrupt the marine industry positively, enhancing operational efficiency and driving long-term sustainability.
